For this Sales Kick Off video on Workday’s 10th anniversary, we were charged with telling the story of how Workday came to be. Our inspiration: 10 years previous, the founders went out to lunch to talk about an idea for their company, and while sitting in a diner they jotted notes on a napkin.
We took that style and ran with it. The video used a bunch of animation techniques: 2d, 3d, and illustration. But no matter how complicated the animation gets, we always wanted it to feel like you’re looking at a napkin sketch.