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Legend of the Vine

When Diageo came to us with Legend of the Vine Wines and asked for a launch video, we got very excited. We are big fans of fantasy television and movies, and this was our chance to create a playful opening title in this style. At the same time we were shooting Legend of the Vine’s launch video, we were working on another brand: The Great American Wine Company. These two brands couldn’t be more different, and from the shoot to the edit, the casting and music source, we were creating very different impressions.

Looking for Sly (a documentary directed by Kia Simon, Jonathan Crosby and Eve Conant) is a stunning portrait of a soul in the media centrifuge.

— Arne Johnson

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