When Diageo came to us with Legend of the Vine Wines and asked for a launch video, we got very excited. We are big fans of fantasy television and movies, and this was our chance to create a playful opening title in this style. At the same time we were shooting Legend of the Vine’s launch video, we were working on another brand: The Great American Wine Company. These two brands couldn’t be more different, and from the shoot to the edit, the casting and music source, we were creating very different impressions.