Diageo Spirits came to us with a new take on an existing brand. Flavored Whiskeys by Jeremiah Weed! They told us we didn’t need to be too tied to the existing branding, this is a sharp departure and they wanted it to stand out and create a stir. They also wanted to make sure that their audience would get a strong impression of each flavor. We had a great time brainstorming with our excellent Diageo clients and coming up with the circus theme. Fire eaters, magicians, and fortune tellers represent the heat, the wonder, and the mystery of Jeremiah Weed Flavored Whiskeys!