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Deep Look Sands

Here’s a new installment of Deep Look, this time it’s “Sands.” All about sand from all over the world, where it comes from and what makes it up. This is a great example of what the team wanted to do with the series, get us looking around at the everyday tiny things that make up the world around us, but totally fall beneath our radar. Our challenge was to make inanimate items dynamic.

Kia and her team of Darren Kani and Rob Astamendi did an amazing job creating a two minute animation for the launch of cybersecurity company Cloudmark’s new anti-spear-phishing product Cloudmark Trident. (See the video here: https://www.youtube.com/watch?v=tuKVbuW0uDQ) Of the seven content marketing pieces created for the launch, this was by far everyone’s favorite.

— Pam Strayer

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