Sneaky Little Sister has been getting a lot of calls for character driven motion graphics. Finding the right character and the right style involves thinking about the brand, the customer, and the story.
We end up with a lot of iterations, many options, and the client’s feedback is very specific: color of the shirt, cut of the pants, size of the eyes, age. This makes sense really, we’re humans, and other humans are really interesting to us. We get a lot of information from looking at each other, and most of that information isn’t something we’re consciously aware of.
So in character animation we’re looking to hit on what’s important about this person, and how can we communicate that with charm and personality. The limit is only our imagination and the client’s enthusiasm for playfulness.
In development, the character design and script development end up influencing each other. The script calls for a bumbling, out of touch guy, but when the marketing department sees that guy in a drawing they say “Hey, he seems bumbling and out of touch!” That ends up with a script rewrite of course.
We’re in the thick of this script/drawing back and forth right now. But hopefully we’ll have some finished animations to show on our portfolio page soon.