The Sway

 About

A music video for Jondi & Spesh and Loöq Records, the story's about love found on MUNI, lost on the streets, and found again in a donuts/Chinese food restaurant. The track itself is haunting and melodious, and Simon overlays it with a noirish visual narrative that fits perfectly. — Dan Heath, East Bay Express

In rotation on MTV2 and MTV Amp for over a year Best Music Video, Zoie Fest Best Music Video, Berkeley Film & Video Fest Official Selection, Filmjunkie

 Back Story

For this music video for Jondi & Spesh of Loöq Records, director Kia Simon created a mildly disturbing tale of stalker amour to match the darkly lush song. A girl meets a boy on the underground, loses him on the streets of San Francisco, lets herself into his apartment, then finds him again in a chinese food/donut shop. We shot this in 3 1/2 days on 16mm, 8mm, and DVCam. In a nightclub, the chinese food/donut shop, a sound stage dressed as a Lawrence Welk set, a liquor store, on MUNI (San Francisco's underground metro), numerous on-the-street locations, and in storefronts with projection and video monitors playing behind. "The Sway" includes intriguing props: the poster our protaganist steals from the liquor store features vocalist Alysoun Quinby selling cognac, and that's Jondi & Spesh on the stand-up selling Loöq It's Beer.

 Credits

Girl Boy Bartender Lookalike boy Other girl Band	Daniela Melgoza Kip Martin Chaele Cooper Andrew Burchiel Lisa Pak Alysoun Quinby Jondi Moyer Spesh Kay
Director Cinematographer Art Director Production Coordinator Assistant Director Grips Production Assistant Editor Colorist Online Editor Clothing dontated by	Kia Simon Michael Knight, HHM Xian Matthews Sez Giulian Jackie Von Treskow Rich Cascio Andrei Fon Jesse Valens Eric Von Doymi Chad Fay Kia Simon & Dan Janos Chris Martin Mike Wardner Phobos & Diemos